If you haven’t heard the recent news surrounding the Susan G. Komen controversy, let me fill you in. In early February the Komen foundation decided that they were pulling funds from Planned Parenthood, an organization that also promotes breast health services. According to the Fox News article from the Associated Press Associated Press the funds totaled to a loss of $680,000 in 2011.
As an assignment for our multimedia class we were asked to research the reaction to the controversy over social media outlets provided from Twitter. I first decided to check out the “real-time” stream of tweets from Twendz.com . This website, as stated on their About Twendz page, this website specializes in getting “a glimpse into what’s on people’s minds and emotional reactions.” This site was very informational and it would be easy to incorporate this tool in managing a brand. One can instantly see how people are reacting to a specific brand, positively or negatively, and hopefully from there a company can act accordingly based on users attitudes. In this case most of the tweets seen were either negative to the Susan G. Komen foundation or informational from news sites.
The second social media outlet researched was Twitterfall. Twitterfall specializes in taking popular Twittering trends and streaming them live. You may think that Twitterfall and Twendz are the same thing, but Twitterfall lets a user define its searches by geographical regions and other more defined applications. This site was interesting in seeing what others were saying around Minnesota. This social media tool can be helpful in targeting areas to preserve a brands image.
Lastly I decided to research happenings about this controversy on Tweetscan. Tweetscan is a more defined search engine on all hashtags for Twitter users. After a week #plannedparenthood was still a trending topic.
Although most of these Twitter applications are not as well-known as Twitter, they make it easy for one to research trending topics.